Guan, the Litton Assistant Professor of Electrical and Computer Engineering. "click fraud" – falsely driving up hits to ads posted on Web sites. Those false hits result in higher costs for.
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The ad extension, rolling out generally in the coming weeks, lets consumers message an advertiser via SMS, directly from a pay-per-click ad. LivePerson makes this work for large enterprises by routing.
providing new monetization opportunities through expanded ad units and pay-per-click models. unicorn media revolutionized mobile monetization by enabling cloud-based video delivery and dynamic ad.
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