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Pay-per-click. Pay-per-click ( PPC ), also known as cost per click ( CPC ), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
The Ads platform enables businesses to create ads that appear on Google’s search engine and other google properties. google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.
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Internet marketing encompasses a variety of different strategies, including Search Engine Optimization Services(SEO), pay-per-click advertising. Content creation and marketing · Link Building.