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Some street marketing may incite the ire of local authorities, such as when an agency attached a styrofoam replica of a car to the side of a downtown building in Houston, Texas. For the cost of a small city-issued fine, the company received front-page advertising in the Houston Chronicle .
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Thousands of businesses in the UK not only collect personal data, but store and access it online – and it is then used for sales and marketing. The new law will make this harder – and aims to protect.
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The marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message that AEU will seek to communicate is that AEU offers the highest level of service for their high-end hard adventure trips.
The Met office website with all sorts of weather information – from the forecast for the area around Sacriston to the weather anywhere in the world. Basically the BBC weather without the nice graphics – plus some really interesting back information.